Wouldn\u2019t we all adore to jet off to a five-star hotel right now? To hop on a plane and head off to a luxury retreat to relax in comfort and forget our troubles. This is usually a time of year when many of us plan a vacation as a daydream for distraction. A light in the distance to guide us through the winter gloom. A trip to one of the many luxury hotels that know the power of a unique guest experience.\u00a0 Yes, even more than ever, the allure of the hospitality industry is something we\u2019re all longing for right now. But what is it that make some hotels more memorable than others? What is the secret ingredient that sets them apart? It’s the elusive power of a unique guest experience.<\/p>\n
In my role as a consultant to luxury hotel owners I\u2019m often asked how a hotel can attract the more cultured customer.\u00a0 My answer is always the same. It is my firm belief that creating a unique experience is the key to enticing the more discerning set. And to keeping them coming back for more.<\/p>\n
It\u2019s a subject I spoke about with Tom Kerridge in a recent interview on my Events That Made Me podcast. He\u2019s certainly a man who knows how to cater for the luxury market and the reason for that, he appreciates the value of experience.<\/p>\n
During our discussion, Tom described his approach: \u201cI\u2019ve always said when you go out for a meal it\u2019s not just about the food. It is about everything. It\u2019s about the seats that you\u2019re sat in, it\u2019s about the room that you\u2019re in, it\u2019s about the energy and the atmosphere that\u2019s created. It is about the food – that\u2019s incredibly important as you\u2019re going out for something to eat- however it\u2019s about the way the waiter smiles at you and says hello, it\u2019s the way that the barman flirts with you as you come through the door, all those tiny little points are things that create energy and atmosphere. It is an event…you go away and say that was a brilliant time, not just brilliant food. \u201c<\/p>\n