{"id":1617,"date":"2021-06-30T10:02:03","date_gmt":"2021-06-30T10:02:03","guid":{"rendered":"https:\/\/www.liz-taylor-consulting.co.uk\/?p=1617"},"modified":"2021-06-30T10:02:34","modified_gmt":"2021-06-30T10:02:34","slug":"creative-catering-development-feast-with-your-eyes","status":"publish","type":"post","link":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/2021\/06\/30\/creative-catering-development-feast-with-your-eyes\/","title":{"rendered":"Creative Catering Development: Feast with Your Eyes"},"content":{"rendered":"

THE MISSION<\/strong><\/h4>\n

An exciting, innovative young chef, Ed Shaerf had ambitions to emerge from the UK\u2019s lockdown in 2021 with a renewed focus, energy, creativity, and market presence.\u00a0 Having known Liz Taylor through both working in the luxury event sector, he recognised that her business acumen, experience, and eye for creative catering development and detail would be an immense asset to his own business.\u00a0 And so, he picked up the phone\u2026.<\/p>\n

THE BUSINESS<\/strong><\/h4>\n

Feast by Ed Shaerf is an external and private catering business with a firm focus on bringing Kosher food into fine dining.\u00a0 Using the best quality ingredients, chef-owner Ed draws upon his working impressive track record. He has worked with some of the best chefs in the UK including Gordon Ramsay and Simon Rogan, to create exciting and inspiring dishes \u2013 where presentation is king.<\/p>\n

Ed owned his own restaurant for three years, working alongside culinary consultant David Moore of the Michelin star awarded Pied-\u00e0-Terre. He also enjoyed roles at prestigious, award-winning restaurants such as The Ivy in London, The Fat Duck and Claridges. Before moving to the north-west and taking up the position as head chef for a leading Kosher caterer.<\/p>\n

With a busy order book and more opportunity ahead, Ed sought the support of LTC in 2021 to restructure his company and provide a platform to sustainably grow and expand. \u00a0He wanted to showcase his style of food outside of the exclusive Kosher sector. Bringing it to the attention of new audiences and food aficionados.\u00a0 Cuisine that excites the taste-buds and delights the eyes \u2013 which happens to have been prepared and cooked to exacting Kosher standards.<\/p>\n

\"creative<\/p>\n

THE PLAN<\/strong><\/h4>\n

Structure and a firm base for growth were key. Liz invested her 30 years of event and hospitality business knowledge to put this company on a path for long term development.\u00a0 A restructure of the team based in the northwest. The recruitment of northwest and southeast sales co-ordinators to manage bookings. And a redesign of the premises to provide a show kitchen, tasting room and area for product development were initial quick implementations.\u00a0 Alongside, Liz has worked with Ed to ready fresh and exciting marketing. With a new website, social media and PR campaign underway.<\/p>\n

Keen to highlight the real USP of this business, Liz and Ed have developed menus that showcase food that is both incredible in flavour and dramatic in presentation; that also happens to be Kosher.\u00a0 Raising the bar in this sector which historically, has not been at the forefront of the contemporary culinary scene.\u00a0 Additionally, rigorous testing of the dishes ensure that restaurant quality food and presentation can be delivered in unique mobile settings \u2013 a pitfall that many chefs\u2019 fall foul of!<\/p>\n

THE SYNERGY<\/strong><\/h4>\n

Ed\u2019s passion for food, creativity and dining experience is something that drew Liz to this project.\u00a0 It sits perfectly alongside her own philosophy. One of defining new, bolder standards in event management.\u00a0 Dishes have been curated to embrace innovative, fun and enticing presentation. Placing Ed\u2019s food firmly into the spotlight when it comes to creative catering development.<\/p>\n

For more details about Feast by Ed Shaerf, visit: Feast by Ed Shaerf (kosherfeast.com)<\/a><\/p>\n

MORE<\/strong><\/h4>\n

LTC’s expertise extends beyond hospitality, take a look at how we are working with Broadway Insurance Brokers<\/a>.<\/p>\n

Thanks for sharing.<\/h5>\n","protected":false},"excerpt":{"rendered":"

THE MISSION An exciting, innovative young chef, Ed Shaerf had ambitions to emerge from the UK\u2019s lockdown in 2021 with a renewed focus, energy, creativity, and market presence.\u00a0 Having known Liz Taylor through both working in the luxury event sector, he recognised that her business acumen, experience, and eye for creative catering development and detail would be an immense asset … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":1622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[1],"tags":[204,202,201,206,203,208,207,200,199,211,209,106,105,210,205],"class_list":["post-1617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-corporate-event-organiser-manchester","tag-developing-a-catering-business","tag-development-kosher-food","tag-ed-shaerf-catering","tag-event-plannner-manchester","tag-exclusive-event-catertying","tag-feast-kosher-catering","tag-kosher-caterer-london","tag-kosher-caterer-manchester","tag-kosher-chef-uk","tag-leading-kosher-wedding-caterer","tag-liz-taylor-events","tag-taylor-lynn-corporation","tag-top-kosher-caterer-uk","tag-wedding-planner-manchester"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t