{"id":1719,"date":"2021-10-04T10:34:44","date_gmt":"2021-10-04T10:34:44","guid":{"rendered":"https:\/\/www.liz-taylor-consulting.co.uk\/?p=1719"},"modified":"2025-07-22T15:41:57","modified_gmt":"2025-07-22T15:41:57","slug":"why-feedback-is-important-in-shaping-your-business","status":"publish","type":"post","link":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/2021\/10\/04\/why-feedback-is-important-in-shaping-your-business\/","title":{"rendered":"Why Feedback Is Important in Business"},"content":{"rendered":"

Over the course of my 35-year career, I have both received and given my fair share of feedback. In my early years, you might\u2019ve said I was better at giving it than getting it. But that\u2019s likely to be true for many who are young, brimming with ideas, and eager to climb the ladder. They don\u2019t, and I didn\u2019t want to be knocked back down. And feedback given badly can sadly have that effect. For me, experience has brought with it an appreciation of why feedback is important in business. Across all business relationships. Employer and employee. Client and agency. Customer to business. Not only helping you to identify areas of improvement, but guiding you on precisely what you can do to lift your business performance.<\/p>\n

\u201cWe all need people who will give us feedback. That\u2019s how we improve.\u201d Bill Gates<\/p><\/blockquote>\n

WHY FEEDBACK IS IMPORTANT IN BUSINESS<\/h2>\n

ITS ALL IN THE DELIVERY<\/strong><\/h4>\n

Firstly, as with anything \u2013 there are ways and means of delivering feedback. It doesn\u2019t have to be a negative experience yet it so often is. Feedback can and should be delivered in a way that it is both useful and inspiring.<\/p>\n

We\u2019ve all been on the end of a conversation we would rather not have about something that went wrong. And I hold my hands up to say that I\u2019m not adverse to dishing out a pointed, clear reprimand if the situation demands it. \u00a0I will never suffer fools gladly, nor will I ever let standards slip. Similarly, I will never be walked over or belittled in business. Yet if somebody has a suggestion of how things can be done differently, especially if it can save time and money, then these days I am very much open to suggestions. And guess what, there have been some brilliant ideas that have been brought to the fore by my stellar team simply by allowing feedback to be given openly and honestly. Ideas that are shaping our events and the business itself.<\/p>\n

I did receive some feedback recently that opened my eyes, which I wrote about recently in my book.\u00a0 And for me, provided a reality check that I still feel today,<\/p>\n

I met up with an old friend whom I hadn\u2019t seen in an eternity, and these are the kind of people who serve you well because they bookend who you were and who you are. They measure the distance of the journey.<\/p>\n

\u2018You\u2019re not angry any more,\u2019 she told me without prompting.<\/p><\/blockquote>\n

It hadn\u2019t dawned on me that my work image might seem thus. Angry \u2013 I hadn\u2019t really considered. Tough and as hard as nails, independent and successful yes and ruthless in delivering but only now can I see that I left some people reeling and asking \u2018what\u2019s up with her?\u2019 Gladly those days are behind me. Mostly.<\/p>\n

THE TRUTH SHOULDN\u2019T HURT<\/strong><\/h3>\n

That\u2019s not to say that the pedantic, control freak in me did struggle to hand over more responsibility to be begin with. I do of course have people within my business that aren\u2019t afraid to tell me when they think I\u2019ve got it wrong \u2013 and to me they are invaluable. Sometimes it takes somebody external to a situation to be able to see the obvious. How that is framed is of course paramount as to how much I take on board, and luckily those team members know exactly how to give feedback. Positive. Firm. Resolute. They come not with a problem but an alternative pathway.<\/p>\n

As a leader and manager, feedback is essential \u2013 there has to be a constant dialogue with employees that not only sets expectations but lets them know they\u2019re doing a great job. It keeps staff engaged with their role and the process. And when done right, feedback can contribute in a huge way \u2013 exactly why feedback is important business for the future.<\/p>\n

\u201cFeedback is a gift. Ideas are the currency of our next success. Let people see you value both feedback and ideas.\u201d \u2013 Jim Trinka and Les Wallace<\/p><\/blockquote>\n

Here are some tips I\u2019ve picked up along the way:<\/p>\n

BE SPECIFIC<\/strong><\/h4>\n

There should be no grey areas, or anything left to interpretation. What\u2019s worked. What hasn\u2019t. How can it be improved next time? Short. Sharp. To the point.<\/p>\n

MAKE IT TIMELY<\/strong><\/h4>\n

There\u2019s no point in saving up feedback for a personal review. If a member of staff has done something well you need to tell them there and then. If it\u2019s something they\u2019ve done wrong, they need to know sooner rather than later so the mistake doesn\u2019t get repeated.<\/p>\n

REMOVE THE EMOTION<\/strong><\/h4>\n

Where feedback should be timely it\u2019s also difficult to stay calm and constructive if a situation has emotions running high. Also, if it\u2019s in the middle of an event like it often is with me, the show must go on. Let them know in the moment that you will revisit the situation later. Then calmly put your points across later, but don\u2019t leave it too long or the moment will have passed.<\/p>\n

FIND SOME PLUS POINTS<\/strong><\/h4>\n

Unless you want to terminate the person\u2019s contract it\u2019s important to find some positives to mix in with any negative feedback. We\u2019ve all heard of the idea that you \u2018sandwich\u2019 the negative news in between good points.\u00a0 Well, this is the exact situation that it needs to be used in. And of course, deliver the \u2018what went wrong\u2019 framed as \u2018here is how you can improve\u2019. At the end of the day, feedback should be given to improve everyone\u2019s situation, not make people question their ability.<\/p>\n

A POSITIVE EXPERIENCE<\/strong><\/h3>\n

And finally, to the kind of feedback that everyone loves. Positive feedback. I always ask guests at an event to leave feedback and I\u2019m happy to say that in most circumstances it is positive. I always take the time to read reviews and positive feedback. Not only does it give you an indication of what you\u2019ve done well. It\u2019s also good for the soul.<\/p>\n

In fact, this whole post came about because of the brilliant feedback I received for my podcast. Positivity breeds positivity. And so, if somebody gives you good feedback, please make sure you thank them and you take that feedback on board as much as you would if it were negative. If you enjoyed an experience, product or service be sure to leave feedback, it means more than you know.<\/p>\n

And to those of you who haven\u2019t left feedback on my podcast, it is always gratefully received.<\/p>\n

Refer to Podcast reviews:\u00a0https:\/\/podcasts.apple.com\/gb\/podcast\/events-that-made-me-with-liz-taylor\/id1513208697#see-all\/reviews<\/a><\/p>\n

\"Why<\/p>\n

FURTHER READING<\/strong><\/h3>\n

Are you still wondering why feedback is important in business? Try reading this classic book on the art of receiving feedback: READ HERE<\/a><\/p>\n

Sometimes to improve as a leader, feedback is a vital stepping stone.\u00a0 We can also learn the most from other great leaders in terms of style and approach. I write about it here.<\/a><\/p>\n

Thanks for sharing my thoughts on why feedback is important in business – do you agree?<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Over the course of my 35-year career, I have both received and given my fair share of feedback. In my early years, you might\u2019ve said I was better at giving it than getting it. But that\u2019s likely to be true for many who are young, brimming with ideas, and eager to climb the ladder. They don\u2019t, and I didn\u2019t want … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":1721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[1],"tags":[104,242,241,239,106,244,243,240,245,238],"class_list":["post-1719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-celebrity-event-planner","tag-employee-feedback-tips","tag-how-to-give-feedback","tag-importance-of-feedback","tag-liz-taylor-events","tag-liz-taylor-hospitality-consultanct","tag-role-of-feedback-in-business","tag-tips-on-givign-staff-feedback","tag-value-of-employee-feedback","tag-why-feedback-is-important-in-shaping-your-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=1719"}],"version-history":[{"count":5,"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1719\/revisions"}],"predecessor-version":[{"id":3746,"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/1719\/revisions\/3746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/media\/1721"}],"wp:attachment":[{"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=1719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=1719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.liz-taylor-consulting.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=1719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}