SME Club – Pro Manchester<\/p>\n\n\n\n
Finding the right event planner is like playing the dating game. It\u2019s not just what\u2019s on the surface that counts, but the deeper connection that will maintain the relationship.<\/p>\n\n\n\n
From ensuring your company philosophies are aligned to examining their portfolio with a fine-tooth comb \u2013 the process shouldn\u2019t be just about seeking out the company that \u2018looks good\u2019 or puts the right figure on a tender document \u2013 but finding the perfect fit for your event and your company values.<\/p>\n\n\n\n
Set your objectives<\/strong><\/p>\n\n\n\n Events come in all shapes and sizes \u2013 so do event management companies. Whether it\u2019s an employee recognition event to celebrate achievements, a staff Christmas party to boost morale or a customer event to generate sales or launch a new product, the first step in any event is to define why you\u2019re holding it in the first place. Draw up with a list of measurable objectives covering exactly what do you hope to achieve and why. Only then can you begin to hone your list of potential suppliers and see how they hold up against your aims.<\/p>\n\n\n\n Go by word of mouth<\/strong><\/p>\n\n\n\n I\u2019m a firm believer in recommendations. It\u2019s how I\u2019ve grown my business and built my reputation. Reach out to individuals and organisations within your professional network for their advice, introductions and honest opinions. You can also do this via LinkedIn and via other social media outlets. If you\u2019ve attended a particularly memorable event, then contact the organisers to see who was behind it.<\/p>\n\n\n\n Unpick their Portfolio<\/strong><\/p>\n\n\n\n Once you have a shortlist, research a company\u2019s testimonials and case studies. There\u2019s no harm in contacting some of the companies they\u2019ve worked with to gauge their experience. If they\u2019ve done repeat business with recognisable brands, it\u2019s a good indicator you\u2019re on to a winner.<\/p>\n\n\n\n On the other hand, don\u2019t just opt for the company that shouts the loudest, that\u2019s always appearing in the media or who has scooped all of the top awards. Accolades may highlight that an event management company has achieved great things, but they can\u2019t tell you if it can do great things for you. Which brings me to the next point.<\/p>\n\n\n\n