When Taylor Swift announced her engagement, it was more than a personal milestone. Within minutes it became a global headline – proof of her unrivalled ability to capture attention and turn life events into a masterclass in strategic storytelling.
Whether it’s the reveal of her upcoming Showgirl album (just two weeks ago) or the carefully curated moments she shares from her private life, nothing is accidental. Each announcement is brand-aligned, audience-first, and designed to resonate. For business leaders, her approach is a blueprint for influence.
It’s a theme close to my heart. When I wrote my book Taylor Made, I chose to share not just my successes but also the challenges, the lessons, and the moments that shaped me. That decision wasn’t just cathartic; it built a loyal audience who connected with my honesty. To this day, those stories form the basis of my influence – whether I’m speaking on stage, interviewing leaders on my podcast, or consulting with businesses. Like Swift, I’ve seen that when you own your narrative, people buy into more than a brand – they buy into you.
Here are five leadership lessons Taylor Swift’s engagement announcement underlines:
1. Timing is everything
Swift creates anticipation by controlling the when as well as the what. In business, timing announcements and launches to maximise attention is a critical leadership skill.
2. Control your narrative
By choosing how and when to share news, Swift ensures her story is told on her terms. Leaders should adopt the same approach: don’t let others fill the silence – own your story.
3. Align with your brand
Every announcement she makes feels undeniably “Taylor.” Authenticity is the glue that holds influence together.
4. Emotional resonance drives impact
Swift’s news wasn’t just reported, it was celebrated. Emotion fuels engagement, and leaders who communicate with empathy create longer-lasting impact.
5. Leadership means storytelling
At the heart of leadership lies influence – and influence is built on stories. Swift proves this. And I’ve lived it too: Taylor Made has been my own storytelling platform, one that continues to open doors and deepen connections.
Taylor Swift’s engagement wasn’t just news; it was strategy. For businesses looking to make an impact in 2026 and beyond, the lesson is clear: own your story, tell it well, and your influence will follow.
