Are Luxury Hotels an Accommodation or Lifestyle Choice?

If you’re running a hotel and have a desire to transition into the luxury market, then, the key to attracting the right clientele is about getting into their psyche.  With most marketing strategies the key would be to find/define your ideal client, tailor your offering to them and reach them through clever marketing messages, multiple times at every touch point. …

The Metaverse: What is it? And what does it mean for hotels and restaurants?

The Metaverse: What is it? And what does it mean for hotels and restaurants?

It may sound like some futuristic world straight out of The Matrix franchise or Ready Player One. In fact that wouldn’t be a million miles from the truth. The Metaverse is the buzz word in tech circles right now, and it’s beginning to permeate conversation in the real world. Mark Zuckerberg calls it the future of the internet, but what …