In the landscape of entrepreneurialism, success is often defined by how much money a person has made or how famous they have become. Rich lists such as that published in The Times each year play into the mindset that success is always equal to financial gain or celebrity status. While financial returns can be a major factor in defining what …
Is the most romantic day of the year a keeper? Or is it time for the hospitality industry to end a tired relationship and move on to a new format? Is Valentine’s Day A Boost for Hospitality? Or more trouble than it’s worth? Firstly, I’ve never really been one for romantic trysts, well, not in such a commercialised sense. Valentine’s …
In the digital age, building and establishing a personal brand has become increasingly vital for professionals across industries. Whether you’re an entrepreneur, influencer, freelancer, or corporate professional, your name can become synonymous with your business. Your personal brand is the impression others have of you, incorporating your expertise, values, and unique qualities. And sometimes, your name itself can be the …
The hospitality sector is fiercely competitive, there’s no doubt about that. In Manchester alone there are dozens of catering businesses, with more springing up almost daily. As an event planner and hospitality consultant, I have worked with many of the best catering businesses in the world. So, I have learnt that when it comes to the question of how to …
January, a time for reflection on the year that has passed and setting intentions for what is to come. 2022 was an unusual year, and a busy one. Many of us finding our feet and attempting to nurture our businesses back to their pre-pandemic health, with one or two obstacles to manoeuvre along the way. A very busy event business …
Creativity is at the core of my business. And it’s also in my DNA, as a human being. I’ve played the piano since I was four, and music is my soul food. So overall, creativity is the single most motivational objective that rocks my world. It manifests itself in many and varied ways for different people – in art, music, …
Humans are creatures of habit. We create rituals that feel familiar. Find comfort in well-known surroundings. And are programmed to thrive in repetitive behaviours that make us feel safe. None more so than in the world of work. This preference for familiarity is more commonly referred to as the comfort zone. A place of low stress levels, where we feel …
If you’re running a hotel and have a desire to transition into the luxury market, then, the key to attracting the right clientele is about getting into their psyche. With most marketing strategies the key would be to find/define your ideal client, tailor your offering to them and reach them through clever marketing messages, multiple times at every touch point. …
It may sound like some futuristic world straight out of The Matrix franchise or Ready Player One. In fact that wouldn’t be a million miles from the truth. The Metaverse is the buzz word in tech circles right now, and it’s beginning to permeate conversation in the real world. Mark Zuckerberg calls it the future of the internet, but what …
How to turn your business idea into a reality that is profitable, getting a business off the ground, plus do we really all have the same 24 hours in a day? A conscious decision that I have made as I’ve progressed further in my career, is to actively engage with the next generation of event planners. Visiting universities to give …