Bringing the brand Home Liz Taylor at Victors Restaurant

Bringing the Brand Home

Victors restaurant sits in the heart of Hale. It has been a favourite dining spot of mine (and the discerning set) for a while.  It is a successful eatery, cocktail bar and gathering place for the uber stylish.  But like many hospitality businesses, the last few months has presented it with unique challenges. Now, I am delighted that they are looking to the future and have retained Liz Taylor Consultancy as the new creative directors of their brand development.  An opportunity I am thrilled with. Ink barely dry on the contract, and with my usual dynamic fever, I am already driving forward opportunities.

My role.  Evolving their reputation for great service, gourmet presentation and mouth-watering food. Maximising on the opportunities from lockdown experiences with more home-delivery and culinary click and collection opportunities.  And above all, re-engaging the Victors clientele into trying a range of new dining experiences.

Bringing the Brand Home Victors Restaurant

Our concepts. Victors at Home. Victors by Day. Victors by Night.  Allowing people to sample divine Sushi boxes served with or without wine; delivered to their Hale and Alderley Edge doorsteps.  A service that brings exquisite new Taco boxes to dining rooms.  Salt Beef Brunch presented in a deli-style Victors branded bag.  Suited to the local community, we will create hot salt kosher beef on rye with mustard and pickle. Perfect Saturday night dining; without leaving home. Prefer to collect without delivery fee?  You can. Order ahead.  It will be ready.

And, on a sleepy Sunday, nothing will be more perfect that a breakfast brought right to your home. (Also available on Saturdays for weekend lovers!).  Complete the experience with ‘Sounds of Victors’ whilst you dine; discover their Spotify playlists or continuous mixes on Mixcloud

The challenge for me. Harness the talents of the Victors team. Develop the essence of their brand. Help Victors to re-emerge from the impact of coronavirus in a strong position. I love a challenge!  Looking to order… email me on for LTC’s VIP treatment!  #TheVictorsWay