When Taylor Swift announced her engagement, it was more than a personal milestone. Within minutes it became a global headline – proof of her unrivalled ability to capture attention and turn life events into a masterclass in strategic storytelling. Whether it’s the reveal of her upcoming Showgirl album (just two weeks ago) or the carefully curated moments she shares from …
THE IMPORTANCE OF FIRST IMPRESSIONS IN THE LUXURY MARKET How important is a designer handbag? In philosophical terms, it is fairly insignificant. If we’re talking about survival, life or death. Trivial. On my deathbed, will I mourn parting with my Gucci clutch alongside my loved ones? Possibly. Yet in the initial stages of building my business. My designer handbags and …
None of us can ignore AI. It has permeated our lives more quickly than we could have ever imagined, used in everything from blog writing to social media, event planning, and personal tasks, such as researching holidays or restaurants to visit. Love it or hate it, it is part of our daily lives. A reluctant adopter, I might be, but …
While most of the world of work is focused on what young people can bring to the workforce, something I champion, in recent years I feel the need to balance the debate.  To consider why hiring older women is a smart business move. And for clarity, and purposes of the conversation, I use the word ‘older’ to mean aged 50 …
