Reaching For the Stars – Does Gaining a Michelin Star Help Your Business?

In response to Cumbrian restaurant L-Enclume receiving three Michelin Stars, Liz explores the history of the Michelin Star standard, including asking the question: ‘does gaining a Michelin star help your business?’. And, are there are alternatives for those striving to break into the luxury hospitality market? Being at the helm of the leading event planning agency based in the Northwest …