This is an area I know a thing or two about. So, I’ll cut to the chase. Why use events to promote your venue? Because arranging and delivering events to promote your venue can be the most powerful action you can take. But it can also be completely counterproductive if it isn’t done well. That said, the concept of experiential …
I am sure that most hotel management teams have heard of public relations (PR). And many hotels and hospitality businesses have an in-house PR team or a specialised outsourced hospitality PR agency on the books. Yet it’s also true that a proportion of hospitality bosses and business owners (some of whom I have come across) don’t fully understand the true …