Can Creativity Be Learned

Can Creativity Be Learned?  

Creativity is at the core of my business. And it’s also in my DNA, as a human being. I’ve played the piano since I was four, and music is my soul food. So overall, creativity is the single most motivational objective that rocks my world. It manifests itself in many and varied ways for different people – in art, music, …

Why Podcasting is Such a Powerful Marketing Tool  

Podcasts really came in to their own during lockdown, the perfect antidote to Zoom fatigue.  And I thought, “Why not?” I was no stranger to sharing my experiences to guide and inspire other people. So truthfully, starting my podcast – Events That Made Me – wasn’t too far outside my comfort zone. It was just a different approach. And it …

Why is Encouragement So Important to Mentoring?

Why is Encouragement So Important to Mentoring?

The Oxford Dictionary defines encouragement as “the action of giving someone support, confidence, or hope”. And, as a professional mentor, that inspires me. In fact, National Day of Encouragement on 12th September has got me thinking about why encouragement is such a powerful part of the mentoring process. You see, I’m genuinely passionate about people. I’d have been in the …

Stepping Out of Your Comfort Zone

Humans are creatures of habit. We create rituals that feel familiar. Find comfort in well-known surroundings. And are programmed to thrive in repetitive behaviours that make us feel safe. None more so than in the world of work. This preference for familiarity is more commonly referred to as the comfort zone. A place of low stress levels, where we feel …

The Evolution of the Manchester Hospitality Scene

The Northern hospitality sector is thriving, there’s no doubt about that. A quick tot up of those just on my conscious radar and I count twenty-three new bars and restaurants opening in Greater Manchester in the coming weeks. Not just in the city centre but developing towns such as Stockport and Bury too. The Manchester hospitality scene (and let’s assume …

Why Use Events to Promote Your Venue?

This is an area I know a thing or two about. So, I’ll cut to the chase. Why use events to promote your venue? Because arranging and delivering events to promote your venue can be the most powerful action you can take. But it can also be completely counterproductive if it isn’t done well. That said, the concept of experiential …

Maximise Your Media Moments

Maximise Your Media Moments

So, your PR team has worked its magic and landed you an interview on primetime television or radio – that’s the hard work done, right? All you need to do is show up looking your best and breeze through the interview. Well. Kind of. I’m certain that’s what some guests do and will still pull off a perfectly fine interview. …

Finding The Right Guest Speaker for Your Event

Any business that is in the process of planning an event will almost certainly have finding a guest speaker on the to do list. Whether you’re in search of a seasoned professional speaker to headline a large conference. Need a rousing individual to motivate your troops. Or somebody with a story to tell that will resonate with your audience and …

How Can PR Impact a Hospitality Business? 

I am sure that most hotel management teams have heard of public relations (PR). And many hotels and hospitality businesses have an in-house PR team or a specialised outsourced hospitality PR agency on the books. Yet it’s also true that a proportion of hospitality bosses and business owners (some of whom I have come across) don’t fully understand the true …

Are Luxury Hotels an Accommodation or Lifestyle Choice?

If you’re running a hotel and have a desire to transition into the luxury market, then, the key to attracting the right clientele is about getting into their psyche.  With most marketing strategies the key would be to find/define your ideal client, tailor your offering to them and reach them through clever marketing messages, multiple times at every touch point. …