.As the premiere of House of Guinness approaches on September 25th, Netflix introduces us to the 19th-century saga of the Guinness family… a tale of ambition, legacy, and the complexities of succession. While the drama unfolds on screen, I think modern business leaders can draw invaluable lessons, especially as they navigate their own growth and challenges. Here I want to …
Purpose-Driven Business: Why Companies Should Give Back
Business leadership isn’t just about profits anymore. The companies that stand out are the ones making a tangible difference in their communities, and for me, purpose-driven leadership is as much about doing as it is about strategy. It’s about inspiring your team, your clients, and the wider world to step up and create real impact. One partnership I’m particularly proud …
Business Lessons from the Euro 2025 Campaign
Business Lessons from the Euro 2025 Campaign Has anyone else been glued to the women’s European Cup Finals? I’m not a true football fan, but even I have spent the last few weeks enthralled by the twists and turns. The drama and heart-stopping moments. It hasn’t been an easy watch for England fans. Scrapes, setbacks, and last-minute salvations, the Lionesses …
This Christmas, It’s All About Corporate Family Events!
If you’re a regular reader of Meeting & Incentive Travel, an insightful trade title for the corporate events industry, you may have seen my opinion piece this month on corporate Christmas parties. The sentiment behind the article? That, in order to be more sensitive to world events and the current economic climate, corporate Christmas parties have evolved in 2023. My …
Events That Made Me Podcast – Favourite Moments
Launching a podcast has been one of the most rewarding and enjoyable projects of my entire career. Born out of the Covid lockdowns, it is a lifelong ambition realised and to me, represents some of the attributes I possess that I’m most proud of. My creativity, resilience, and willingness to succeed at everything I do. Even in the face of …
Finding a Work Life Balance
January, a time for reflection on the year that has passed and setting intentions for what is to come. 2022 was an unusual year, and a busy one. Many of us found our feet and attempted to nurture our businesses back to their pre-pandemic health, with one or two obstacles to maneuver along the way. A very busy event business …
Can Creativity Be Learned?
Creativity is at the core of my business. And it’s also in my DNA as a human being. I’ve played the piano since I was four, and music is my soul food. Overall, creativity is the single most motivating objective that rocks my world. It manifests itself in many and varied ways for different people – in art, music, dance, …
Why Podcasting is a Powerful Marketing Tool
Podcasts really came into their own during lockdown, the perfect antidote to Zoom fatigue. And I thought, “Why not?” I was no stranger to sharing my experiences to guide and inspire other people. So truthfully, starting my podcast – Events That Made Me – wasn’t too far outside my comfort zone. It was just a different approach. And it felt …
Why Encouragement is so Important in Mentoring
The Oxford Dictionary defines encouragement as “the action of giving someone support, confidence, or hope”. And as a professional mentor, that inspires me. In fact, the National Day of Encouragement on September 12th has me thinking about why encouragement is so important in mentoring and the mentoring process. You see, I’m genuinely passionate about people. I’d have been in the …
Stepping Out of Your Comfort Zone
Humans are creatures of habit. We create rituals that feel familiar. Find comfort in well-known surroundings. And are programmed to thrive in repetitive behaviours that make us feel safe. None more so than in the world of work. This preference for familiarity is more commonly referred to as the comfort zone. A place of low stress levels, where we feel …












