Any business that is in the process of planning an event will almost certainly have finding a guest speaker on the to do list. Whether you’re in search of a seasoned professional speaker to headline a large conference. Need a rousing individual to motivate your troops. Or somebody with a story to tell that will resonate with your audience and …
I am sure that most hotel management teams have heard of public relations (PR). And many hotels and hospitality businesses have an in-house PR team or a specialised outsourced hospitality PR agency on the books. Yet it’s also true that a proportion of hospitality bosses and business owners (some of whom I have come across) don’t fully understand the true …
If you’re running a hotel and have a desire to transition into the luxury market, then, the key to attracting the right clientele is about getting into their psyche. With most marketing strategies the key would be to find/define your ideal client, tailor your offering to them and reach them through clever marketing messages, multiple times at every touch point. …
It may sound like some futuristic world straight out of The Matrix franchise or Ready Player One. In fact that wouldn’t be a million miles from the truth. The Metaverse is the buzz word in tech circles right now, and it’s beginning to permeate conversation in the real world. Mark Zuckerberg calls it the future of the internet, but what …
In response to Cumbrian restaurant L-Enclume receiving three Michelin Stars, Liz explores the history of the Michelin Star standard, including asking the question: ‘does gaining a Michelin star help your business?’. And, are there are alternatives for those striving to break into the luxury hospitality market? Being at the helm of the leading event planning agency based in the Northwest …
Liz weighs into the hottest debate in hospitality! Here’s all you need to know about cakeage. As well as some alternatives ideas, if you and your customers find the charge difficult to stomach. The hospitality sector was thrust into the headlines recently as a restaurant attempted to charge a diner £10 per head for ‘cakeage’, when he asked if he …
With International Women’s Day just next week, Liz has been catching up with some of the UK’s top female entrepreneurs. Ready to share their words of wisdom, for others hoping to emulate their success, and looking at the unique set of advice from four of the UK’s top female entrepreneurs. “In my Events That Made Me Podcast I have had …
How to turn your business idea into a reality that is profitable, getting a business off the ground, plus do we really all have the same 24 hours in a day? A conscious decision that I have made as I’ve progressed further in my career, is to actively engage with the next generation of event planners. Visiting universities to give …
Your New Year’s Business Resolution. Saying No. No. One of the simplest words in the English language. In linguistic terms, such an easy word to pronounce. One little syllable, two tiny letters. So, why is it that so many businesspeople find it so hard to say? Especially as, in my opinion, saying no in business is a strength. Difficulty saying …
Automation – the solution to staff shortages in hospitality or the death of customer service? It seems everywhere you look now there is automation. From the self-service check outs at the supermarkets, to online banking or self-organising doctor appointments, vaccinations, flights, hotel stays and now, even more so since covid, ordering drinks and food within the hospitality industry. Once thought …